Children Speak Up: A Parent's Hearing Loss Hinders Relationships

ST. LOUIS, April 21 -- In conjunction with Better Hearing and Speech Month in May, Energizer Battery, Inc.'s Energizer Specialty Batteries Division conducted a recent survey(1) to understand how a hearing impairment can affect a parent's relationship with their adult children. Energizer's "All Ears" Hearing Survey polled two groups: boomers who suffer from hearing loss; and adult children who have a parent who suffers from hearing loss. The survey found that nearly half of adult children surveyed (45 percent) said a parent's hearing loss has had an effect on the relationship they have with that parent.

This survey is part of Energizer's year-round "Live Healthy. KEEP GOING(R)" campaign, which encourages baby boomers to lead healthy, active lifestyles - with some help from battery-powered devices like hearing aids.

Additional survey findings include:

• Hearing loss hinders relationships. Nearly half of adult children surveyed (45 percent) said a parent's hearing loss has had an effect on the relationship they have with that parent. One in three (36 percent) said their parent misses important details about their lives; while nearly one in ten (9 percent) said they don't communicate or share information with their parent as much as they would like to because hearing loss gets in the way.

• Putting appearance before family? Although 72 percent of boomers said their hearing loss has affected the relationship they have with their adult children, only 11 percent choose to wear a hearing aid. Among the reasons for NOT wearing a hearing aid? One in three boomers said they don't like the way hearing aids look or feel and they believe the device will make them look or feel older than they really are.

• Do as I say, not as I do. More than 80 percent of boomers said it was extremely or very important for their adult child to have their hearing checked; however less than half (42 percent) of boomers surveyed had their own hearing screened within the past two years.

• Dad, can you hear me now? More than four out of ten adult children (44 percent) said their parent needs a hearing aid.

• You've got to see it to believe it. When it comes to having a visual impairment, nearly all of the boomers polled (99 percent) said they wear glasses/contacts all the time or for specific tasks; whereas only 11 percent wear a hearing aid to correct their hearing impairment.

"Being hard of hearing is a personal struggle, but people with hearing loss often forget that their impairment can have a profound effect on the relationships they have with their friends and family," said Dr. Bary Williams, audiologist and Energizer Specialty "All Ears" spokesperson.

Dr. Williams also stresses the importance of annual medical screenings and hearing screenings in order to maintain a healthier life. "There seems to be a double standard in this country. When it comes to visual impairments, boomers don't think twice about having their vision tested or wearing glasses or contacts, however hearing loss is often ignored," says Dr. Williams. "Hearing health is every bit as important as visual health when it comes to maintaining a high quality of life. If left untreated, hearing loss not only impacts relationships, it can pose a real safety risk."

Better Hearing and Speech Month is a time when Americans are encouraged to get their hearing tested to determine if they have a hearing loss. "Our goal is to educate people about hearing loss prevention, as well as provide solutions to manage hearing health in order to live active and healthy lifestyles," said Steve Carlin, brand manager, Energizer Hearing Aid Batteries.

To address key health issues and provide helpful ways to manage them, Energizer Specialty Batteries also has teamed up with celebrity fitness guru and fellow boomer, Denise Austin, as well as respected physicians in their field to provide tips on heart health and diabetes management. For additional information on hearing health and fitness tips, or to learn more about the Energizer Specialty Battery "Live Healthy. KEEP GOING(R)" program, visit energizer.com/livehealthy.